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Anyword

Marketing content platform that generates copy for ads, blogs, emails and social posts, scores variations on predicted performance, and adds brand voice settings, an API and a Chrome extension.

CopywritingMarketing & socialSEO content
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What it does

Anyword is an AI content platform for go-to-market and marketing teams. Its editor generates copy for ads, social posts, blogs, emails and landing pages, and attaches a predicted-performance score to each variation so a team can pick the likely winner before publishing. A Content Intelligence feature compares already-published content with the vendor's industry-specific A/B test data to point out where existing copy could improve. A brand voice area stores tone, messaging, audience profiles and guidelines so output stays consistent across channels and teams. Anyword also offers a Business API that adds performance predictions and retrieval over its data to other AI apps and agents, plus integrations with tools such as ChatGPT, Notion and Gemini, a Chrome extension, a Blog Wizard for long posts, and website messaging personalization. For enterprises the site lists SSO, multi-factor authentication, role-based access, SOC 2, ISO 27001, GDPR and HIPAA compliance, and says customer data is not used to train third-party models. Accuracy and uplift figures on the page are the vendor's own claims.

Capabilities

  • Data-driven editor with predicted performance scores
  • Content Intelligence review of published content
  • Brand voice and audience persona settings
  • Business API for performance predictions
  • Chrome extension and integrations with ChatGPT, Notion and Gemini
  • Blog Wizard for long-form posts

When to use it

  • You write ad, email or social copy and want to compare variations before publishing
  • Your team needs one brand voice across many writers and channels
  • You build AI apps that should take copy performance data into account