What it does

Chatfuel is a platform for running an AI agent on messaging channels, including WhatsApp, Instagram, Facebook, TikTok and website chat. The agent answers incoming messages and comments, asks qualifying questions, offers booking slots and follows up with leads, and the site says no code or developer is needed to set it up. Other features on the site include sending payment links inside a conversation, turning chats into lead cards in a built-in pipeline, broadcasts, audience segmentation, live chat, keyword triggers and ad-attribution reporting. More than fifty tested templates are offered for different business types and industries. It can be used by a business connecting its own accounts, by agencies reselling it to clients, or by developers using the Chatfuel SDK and API. The site also announces an MCP integration for running bots from Claude, ChatGPT and Cursor, and says the product is built on the official WhatsApp Business API. A free start is advertised, but plan prices are not shown on the page.

Capabilities

AI agent that replies, qualifies leads, books and follows up in chat
WhatsApp, Instagram, Facebook, TikTok and website channels
Automatic replies to Instagram comments and Reels
Payment links and a lead pipeline inside the conversation
50+ templates by business type and industry
SDK, API and MCP integration for developers

When to use it

Automating replies and lead qualification on WhatsApp or Instagram
Taking appointment bookings through chat
Setting up messaging automation for clients as an agency
Moving social media comments into direct conversations