What it does
Clearbit supplies B2B data for leads, contacts and accounts. It says it combines public data from the web, its own proprietary data and large language models that turn unstructured information into standardised data sets, with coverage in every country and in any language. Teams can enrich each record and use the data to score and route leads in real time. The data includes industry categorisation down to 6-digit NAICS, GICS and SIC codes, corporate hierarchies that link parent companies and subsidiaries, and role and seniority fields standardised from job titles. A visitor dashboard uses IP intelligence to turn anonymous website traffic into buying-intent signals and highlights companies that match an ideal customer profile. Dynamic form shortening removes form fields that can be enriched from an email address, showing a field only when no enriched value exists. The site announces that Clearbit has joined HubSpot and offers a customer login.
Capabilities
- Enrichment of lead, contact and account records
- Data for scoring and routing leads in real time
- NAICS, GICS and SIC industry categorisation
- Corporate hierarchies and standardised role and seniority fields
- IP-based buying-intent signals from website visitors
- Dynamic form shortening
When to use it
- You need richer company and contact data on leads for sales or marketing
- You want shorter web forms that fill in details from an email address
- You want to see which companies are visiting your website
