What it does
Firework is a video commerce platform that brands and retailers use to put interactive video in front of shoppers. The products named on the site are Shoppable Video, a Video Showroom that links digital and physical stores, 1:1 Video Chat between experts and shoppers, an AI Shopping Agent and AI Content Solutions. Video can come from influencers, brands, users, store associates and merchants, and the site also lists AI-generated content as a source. It can be syndicated to websites, email, mobile apps, packaging through QR codes, SMS, social channels, stores, publishers and retailer sites. The AI Shopping Agent is presented as conversational AI, and the site mentions an AI virtual assistant on the platform. Customer stories on the site report gains in conversion and order value; these are the company's own claims. Visitors can start for free, book a demo or open a pricing page.
Capabilities
- Shoppable video aimed at engaging and converting shoppers
- Video showroom linking digital and physical stores
- 1:1 video chat between experts and shoppers
- AI shopping agent presented as conversational AI
- Video sourced from influencers, brands, users, store staff, merchants or AI
- Syndication to websites, email, mobile apps, SMS, social, stores and retailer sites
When to use it
- A retailer or brand wants interactive video on product and landing pages
- You want store experts to help online shoppers over one-to-one video
- You want to reuse the same video across email, SMS, social and in-store
