What it does
Lavender is an AI email coach aimed at people who write sales emails. The site describes an Email Coach that helps you edit and write emails, and Ora, a newer AI sales agent that drafts emails on your behalf. Lavender says it analyzes your historic emails to learn what works for you and your team, and that this feeds both the coach and Ora. Around the product it lists CRM enrichment, a sales email certification course and a weekly newsletter. The site says Lavender is SOC2-certified and GDPR-compliant, and notes that an IT review may be needed to let it authenticate with your email provider. It states that it uses OpenAI systems together with self-hosted fine-tuned language models.
Capabilities
- Email Coach that helps edit and write sales emails
- Ora, an AI sales agent that drafts emails
- Learns from your own and your team's past emails
- CRM enrichment
- Chrome extension install for the coach
When to use it
- Writing outbound sales or cold emails and wanting guidance on them
- Sales teams that want more consistent email quality across reps
- Drafting prospecting emails with the help of an AI agent
