What it does
Luma presents a creative agent that takes a brief and works on several directions in parallel, such as cinematic VFX, product visuals, social media ads, packaging mockups, storyboards and animation. It keeps shared context so brand, specs and references stay consistent through resizing, localising and final delivery. Luma's own models include Ray3.2, a video model with frame-by-frame control that the site illustrates with performance and motion transfer, product swap, character transformation and relighting, and Uni-1, a model that follows detailed instructions and holds brand references across generations. The site says the agent can also reach Seedance, Kling, Veo, MiniMax and other models, and connect with Figma, Frame.io and Google Ads Console. Individual plans are credit-based (Plus, Pro and Ultra), and Team and Enterprise options add shared credits, SSO, usage analytics and admin controls. An API is listed in the site navigation.
Capabilities
- Agent that runs several creative directions at once from one brief
- Ray3.2 video model with motion transfer, product swap and relighting examples
- Uni-1 model that follows detailed instructions and keeps brand references
- Access to third-party models such as Veo, Kling and Seedance
- Connectors for Figma, Frame.io and Google Ads Console
- Team plans with shared credits, SSO and usage analytics
When to use it
- You need video, ad or packaging concepts from a written brief.
- A team wants consistent brand output across many formats.
- You want a single credit pool that covers Luma's and third-party image and video models.
