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Luthor

Compliance review platform for marketing teams that checks content in many formats against regulations and internal policies before it is published, and keeps an audit trail.

LegalMarketing & social
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What it does

Luthor is a marketing compliance platform built for enterprises. It reviews each piece of content against regulations and a company's own policies before publication, so approvals can move faster while every decision stays documented. The site frames the problem as AI-assisted content production outpacing the capacity of human reviewers. Content can arrive as text, images, video, audio, SMS, social posts or URLs. A policy engine applies rules for guarantees, disclosures, projections, testimonials, fees, citations and personal data. The site shows example flags with suggested fixes, such as adding a required disclosure, correcting an unsupported claim, rewriting off-voice copy and masking a card number. Reviews cover legal compliance (the site names FTC, FCA, FINRA and UDAAP rules), fact checking against an approved knowledge base, brand alignment against voice rules and approved vocabulary, and data privacy for PII, PHI, PCI data and secrets. The site is organised around financial services, banks and credit unions, lenders and other consumer-regulated industries. The site lists SOC 2 Type II, AES-256 encryption, zero data retention and audit logs. Access starts with a demo, and the site says its policy and legal engineers walk through your content workflows and integrate Luthor in days.

Capabilities

  • Reviews text, images, video, audio, SMS, social posts and URLs before publication
  • Policy engine covering guarantees, disclosures, projections, testimonials, fees, citations and personal data
  • Fact checking against an approved knowledge base of product specs, pricing and past claims
  • Brand checks against voice rules, approved vocabulary and forbidden phrases
  • Detects personal, health, payment-card and secret data and can block or redact it
  • Audit trail and logs record the evidence behind each decision

When to use it

  • Marketing teams in regulated sectors such as banking, lending or financial services that need every asset reviewed first
  • Compliance and legal teams that cannot keep up with the volume of AI-assisted content
  • Teams that need a documented record of why content was approved or changed