What it does

NotFair is a plugin of marketing skills for agents such as Claude Code, Codex, Cursor and Gemini CLI. Rather than one broad prompt, it ships focused procedures, each with defined inputs, decision rules and an output format. The repository says it currently includes 48 skills. The skills cover site and page SEO audits, keyword research, content planning and writing, metadata and schema markup, and improving content so it gets cited in AI answers (GEO). They also cover paid media, with workflows for Google Ads, Meta Ads, X, LinkedIn, Reddit and TikTok campaigns, plus connected WordPress and GoHighLevel accounts. Some skills work from a URL or a supplied export. Live analysis uses a single hosted NotFair connector that you authorize through browser OAuth, which brings in Search Console, GA4 and ad-platform data; tool requests pass through NotFair's service. The workflows are written to review first and only change things you explicitly ask for. The skills are plain files under the MIT license, so teams can read and adapt them.

Capabilities

Skills for SEO audits, keyword research, content planning, metadata and schema markup
GEO workflows for earning citations in AI search and answer engines
Paid media workflows for Google, Meta, X, LinkedIn, Reddit and TikTok ads
Live Search Console, GA4 and ad-account data through one OAuth connection
Skills for operating connected WordPress and GoHighLevel accounts
Review-first design, with changes made only when you request them

When to use it

Auditing a site or investigating a drop in organic traffic from inside your coding agent
Reviewing ad spend across several ad platforms and finding wasteful or risky settings
Planning and writing search-led articles and landing pages with your agent
Giving a team a shared, inspectable set of marketing procedures