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Parse

Tracks how often ChatGPT and Google AI Mode mention your brand versus rivals and which pages they cite, then drafts outreach to get your brand onto those pages.

Marketing & social
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What it does

Parse asks buyer-style questions on ChatGPT and Google AI Mode and counts how many answers mention a brand. Its headline figure, "Mentioned in", is the percentage of tracked answers that mention your brand, across questions about you and your rivals. Beyond tracking, it summarises what AI says about a brand, including strengths and common criticisms, compares a brand with competitors by topic, and lists the pages that AI cites. For each opportunity it can draft an outreach message, show contact details when it finds them, and then watch for new mentions. Topics are found automatically from what buyers ask, and admins can add their own. On the free plan, added topics are asked on ChatGPT only. A free brand check is offered without signing up, and the site also has an MCP page and comparison pages against other tracking tools.

Capabilities

  • Mention share across ChatGPT and Google AI Mode answers
  • Summary of what AI says about a brand, including criticisms
  • Topic-by-topic comparison with rivals
  • List of pages AI cites, with editable outreach drafts
  • Free brand check with no sign-up

When to use it

  • You want to know whether AI assistants recommend your brand or a competitor
  • You need to find which pages influence AI answers and pitch them
  • You want weekly tracking of a brand's mentions with an email when something changes

Alternatives to explore

  • Profound
  • Peec AI
  • AthenaHQ
  • Scrunch
  • Otterly.AI