What it does
The official site for this entry now presents the product as Jacquard, which it describes as an agentic creative intelligence layer for marketing language. You give it a brief and it writes many versions of the message for each channel, predicts how each will perform, ranks them, sends the leading options and feeds the results back in. It uses three layers of models: a global model learned from past results, a model of your own brand built from campaign history, approvals and rejections, and, when customer attributes are shared, a model of each customer for personalisation. Four agents sit on top. Performance looks for the next win, Compliance checks lines against rules such as disclaimers and opt-outs, Brand enforces voice and guardrails, and an orchestration agent called Jacq runs the others and asks your team to approve with a single click. Jacq works in Slack, and the page shows the same actions working from Claude, ChatGPT and Copilot. Optimisation can target sales, revenue, repeat purchase or lifetime value rather than only opens and clicks. The site offers a free brand analysis from your website address and invites visitors to book a demo.
Capabilities
- Writes and ranks many copy options from one brief
- Brand voice and compliance checks before sending
- Four agents, including the orchestration agent Jacq
- Approvals through Slack, Claude, ChatGPT or Copilot
- Optimises for sales, revenue and lifetime value, not just opens
- Covers email, SMS, push, in-app, paid social and web
When to use it
- Running large email, SMS and push programmes that need on-brand copy at volume
- Testing subject lines and messages against what actually drives sales
- Keeping regulated marketing copy within compliance rules
- Approving drafted campaigns from a chat tool instead of another dashboard
