What it does
Seventh Sense is an AI service for email marketers who work in HubSpot or Marketo. The FAQ says it acts as a scheduler rather than a sender, so reporting in HubSpot or Marketo keeps working and new dashboards are added on top. The site says it does not fit other email platforms. Four capabilities are described. Send-time optimization learns each person's engagement pattern and retrains daily. Orchestration applies frequency caps, blackout windows and priority lanes across campaigns. Audience recycling stops sending to people unlikely to engage, using an engagement-probability threshold, and brings them back later. Insights cover performance by inbox provider and per-person engagement profiles. A recommendations feature is marked beta. Setup is described as about five minutes for HubSpot and about twenty for Marketo, with first insights within 24 hours. The site states SOC 2 Type II, GDPR and CCPA compliance.
Capabilities
- Per-person send-time optimization, retrained daily
- Cross-campaign frequency caps, blackout windows and priority lanes
- Audience recycling based on an engagement-probability threshold
- Reporting by inbox provider and per-person engagement profiles
- Native workflow steps in HubSpot and flow steps in Marketo
- AI recommendations (beta)
When to use it
- Running nurture, batch and triggered email programs in HubSpot or Marketo and wanting each send timed to the individual
- Limiting how many emails one contact receives across overlapping campaigns
- Investigating engagement and deliverability by inbox provider
