What it does

Smartly describes itself as an AI-powered advertising platform that brings creative production and media management together. It is organized into three suites. Creative covers designing, personalizing and scaling ads. Media covers launching, managing and optimizing campaigns across channels. Intelligence draws on signals from planning, performance and measurement to guide decisions about where to invest and scale. The site lists channels including social media, conversational commerce, connected TV across 200+ streaming services, the open web and video. It also presents Smartly Synapse, which it describes as covering planning, execution and optimization. Solutions are grouped by team: agency, performance, brand, creative and B2B marketing teams. Access is through a demo request, and the home page does not state pricing.

Capabilities

Creative suite for building, personalizing and scaling ads
Media suite for launching, managing and optimizing campaigns across channels
Intelligence suite that guides decisions using planning, performance and measurement data
Channels including social, video, connected TV, open web and conversational commerce
Smartly Synapse for planning, execution and optimization

When to use it

You run campaigns on several channels and want creative and media managed together
Your creative team needs to produce many ad variants without manual conversion work
You want planning, results and measurement viewed in one place