eToro has launched a redesigned AI-first app that adds Tori portfolio insights, Agent Portfolios and an App Store-style developer ecosystem. Company developer documentation also describes a hosted MCP server and trading APIs for AI coding environments, with safety guidance for money-moving actions.
eToro has launched a redesigned AI-first app that brings AI portfolio insights, social investing features and developer-built tools into its trading platform.
In a press release, eToro said the new app is built around three main ideas: AI-first investing, smarter portfolio management and social investing. The company describes the release as a redesigned user experience intended to make investing more personalised and interactive.
A central feature is Tori, an AI assistant that eToro says can provide portfolio insights and answer questions about a user’s holdings. According to eToro, Tori is designed to help users understand their portfolios and explore market information inside the app.
The company also announced Agent Portfolios, a feature that allows investors to build or copy AI agents. eToro says these agents can be used to manage portfolio strategies, while investors remain inside the eToro environment.
Finance Magnates, in an article republished by TradingView, reported that eToro has rolled out Agent Portfolios and quoted eToro’s API Partnerships director on how the company is trying to limit risk. According to that report, Agent Portfolios use separate accounts, allocated capital limits and order-rate safeguards.
Those controls matter because AI-driven portfolio tools can move from analysis to execution. eToro’s public messaging presents the new app as a way to combine automation and social investing, but the available sources also show that the company is emphasizing limits and safety mechanisms around trading activity.
The press release also describes a growing eToro App Store supported by a Builders Portal. eToro says the portal gives developers access to APIs and development resources for building financial applications connected to its platform.
Separate eToro Builders documentation adds more detail about those tools. The company’s MCP Server — Tools page documents a hosted Public API MCP server for AI development environments, including Claude Code. The page includes setup instructions and safety guidance for routes that can move money.
The eToro Builders Trading product page says developers can use APIs to open and close positions, read live or demo profit and loss, view portfolios, test with a demo sandbox and use risk-management systems. These documents support the broader direction described in the app launch: eToro is not only adding AI features for end users, but also creating infrastructure for third-party and developer-built investing tools.
The launch shows how consumer trading platforms are beginning to frame AI as both an interface and an investing workflow. In eToro’s version, AI appears in multiple layers: an assistant for portfolio questions, agent-based portfolios for strategy execution and developer tools for building new experiences on top of its APIs.
The sources do not establish how widely users will adopt these features or how effective Agent Portfolios will be in practice. They do show, however, that eToro is moving beyond a traditional trading app design toward a model where AI assistants, social copying and developer-built applications sit closer to the investing experience.
For users, the most important distinction may be between AI used for information and AI used for trading actions. eToro’s own developer materials highlight safety guidance around money-moving routes, while the Finance Magnates report points to capital limits and order-rate safeguards. Those details suggest that the company is aware that AI-powered trading features require more than a conversational interface; they also require operational controls.
As eToro expands the app and its developer portal, the key questions will be how clearly users understand when AI is advising, analysing or acting, and how transparent the platform is about limits, risks and accountability.
eToro has launched a redesigned AI first app that brings AI portfolio insights, social investing features and developer built tools into its trading platform.
What eToro announced In a press release, eToro said the new app is built around three main ideas: AI first investing, smarter portfolio management and social investing.
The company describes the release as a redesigned user experience intended to make investing more personalised and interactive.
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