DaVinci Commerce said Agentic BrandStore Enterprise is generally available, positioning the product as a way for brands to manage product discovery, content enrichment, and purchase flows across AI platforms, brand-site agents, and retailer product pages.
DaVinci Commerce announced the general availability of Agentic BrandStore Enterprise, a product the company says is designed to support shopping journeys that begin in AI assistants and continue through brand and retailer channels.
In a June 22 announcement distributed by PR Newswire and republished by Fidelity, DaVinci Commerce said Agentic BrandStore Enterprise is now generally available. The company describes the offering as an “end-to-end agentic commerce” system intended to help brands manage product discovery, shopping experiences, and purchases across AI platforms.
According to the PR Newswire release from DaVinci Commerce, the product includes a Content Enrichment Engine and is built to support AI-driven shopping interactions across platforms including ChatGPT and Google Gemini, as well as brand website agents and retailer product detail pages.
DaVinci Commerce’s own product page describes Agentic BrandStore as a platform for the “full shopping journey on AI,” organized around discovery, experience, and purchase. The company says the system can provide enriched product content and a branded AI storefront.
The announcement reflects a broader shift in how commerce software vendors are positioning products for AI-mediated shopping. Instead of focusing only on search engine results, retailer listings, or brand websites, DaVinci Commerce is pitching Agentic BrandStore Enterprise as infrastructure for product information and purchasing flows that can be surfaced through conversational AI systems.
The company’s announcement specifically names ChatGPT and Google Gemini as AI platforms where brands may need their products to be discoverable. It also points to brand website agents and retailer product detail pages, suggesting DaVinci Commerce is framing the product as a bridge between AI discovery and existing commerce destinations.
For brands, the practical issue is whether product data, merchandising content, and purchase options can be presented accurately when a shopper asks an AI assistant for recommendations or product details. DaVinci Commerce says its Content Enrichment Engine is intended to help with that content layer, though the release does not provide independent performance data or customer adoption figures.
PR Newswire’s release, attributed to DaVinci Commerce, says Agentic BrandStore Enterprise adds AI-powered content enrichment and support for “discovery, experience, and purchase” across AI platforms. Fidelity’s republished version carries the same announcement and summarizes the product as supporting AI-powered content enrichment and agentic commerce across ChatGPT, Gemini, brand website agents, and retailer product detail pages.
DaVinci Commerce’s product page uses similar language, describing Agentic BrandStore as a way for brands to be “discovered, chosen, and bought in AI.” The page says the offering includes enriched product content and a branded AI storefront for shopping journeys that occur through AI interactions.
The available sources are company-provided materials, so the announcement should be read as a product launch claim rather than independent validation of market adoption or technical effectiveness. The cited materials do not include third-party benchmarks, pricing details, implementation requirements, or named customer case studies in the provided excerpts.
The launch is still notable because it shows how commerce vendors are adapting their product language and software architecture to AI assistants. DaVinci Commerce is presenting Agentic BrandStore Enterprise as a way for brands to prepare product content and purchasing experiences for an environment where shoppers may begin with a conversational query rather than a traditional search box or retailer navigation menu.
What was announced In a June 22 announcement distributed by PR Newswire and republished by Fidelity, DaVinci Commerce said Agentic BrandStore Enterprise is now generally available.
The company describes the offering as an “end to end agentic commerce” system intended to help brands manage product discovery, shopping experiences, and purchases across AI platforms.
DaVinci Commerce’s own product page describes Agentic BrandStore as a platform for the “full shopping journey on AI,” organized around discovery, experience, and purchase.
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